Admittedly that article title makes me want to go take a shower to wash the buzzwordy filth off so, I apologize, the article is actually solid.
The big takeaway here is to try a lot of things and to measure them. If you don't measure them and prove they work, then you've wasted your time.
Building a $100 million business may not be your actual goal, but maybe $10 million or $1 million is and the methods outlined here very much still apply.
This article highlights why determining what size customer you want to go after matters. It's also a really important reminder (especially for young companies) that there's an entire world of companies that will spend drastically more than the tiny $9/mo you're currently charging. CHARGE MORE!
"It's like a man riding a lion. People think, 'This guy's brave.' And he's thinking, 'How the hell did I get on a lion, and how do I keep from getting eaten?"
Just because someone seems to have it all together doesn't mean they do. Just because something seems to be working for one company, doesn't mean it is.
People talk a lot about "viral" and "exponential" growth, but it's extremely important to put that in context. Chances are, when people are talking about that kind of thing, they're referring to B2C companies (many of which are "pre-revenue").
The fact is, B2B SaaS is so rarely "viral"...it's slow and (sometimes) steady. And that's quite alright.