A few tactics delivered disproportionally big returns for Groove. Here’s how you can put multipliers to work for you.
When you study the most successful mobile/web products, you start to see a pattern on how they grow. Turns out, there’s not too many ways to reach 100s of millions of users or revenue. Instead, products mostly have one or two major growth channels, which they optimize into perfection. These methods are commonplace and predictable.
"A CEO does only three things. Sets the overall vision and strategy of the company and communicates it to all stakeholders. Recruits, hires, and retains the very best talent for the company. Makes sure there is always enough cash in the bank."
If you know you’re product is priced appropriately, don’t rush to drop your price or offer discounts. Instead, use a handful of the these price-positioning and anchoring strategies on your site, and win a few more conversions from your most budget-conscious visitors.