Read this and let it kick you in the pants precisely the way it should...
"You’re swimming in everyone else’s moments, likes, and tweets and during these moments of consumption you are coming to believe that their brief interestingness to others makes it somehow relevant to you and worth your time."
"Is there a Facebook update that compares to building a thing? No, but I’d argue that 82 Facebook updates, 312 tweets, and all those delicious Instagram updates are giving you the same chemical impression that you’ve accomplished something of value. Whether it’s all the consumption or the sense of feeling busy, these micro-highs will never equal the high when you’ve actually built."
If you're just getting started, that first $X,000 can feel miles away. Ruben takes you through his journey towards that (which he has far exceeded now) and how he almost gave up.
If there’s one thing I’ve found to be true over the past year and half of building this company, it’s that I’m completely winging it. Sure, I’ve read articles and books on how to build a company, but I’ve never actually done this before and I learn best by doing. So, every time I come across something that works for us, it’s a huge win for me. Doing 1-on-1’s has been one of those huge wins.
"When a company increases publishing frequency, there is a risk of the bar dropping lower than a limbo contest."
"...change gets really hard as a SaaS product matures. Existing customer expectations are some of the strongest forces pushing back at a company with new ideas."