One year after Baremetrics was launched, we hit $25,000 in monthly recurring revenue. I’ve tried a lot of things to grow the company over the past year. A few things have worked well. A lot of things have flopped. We grew quickly, then stagnated for a bit, and are on the upswing now. So, what worked and what didn’t?
Progressive Reduction is the idea that interfaces should be adapted over time as users become more acquainted with applications. This is how to apply it.
What is Product/Market fit? Do you have it? Do you want it? How do you get it? Brad Feld lays out what it is, why it's important and how to make sure you aren't falling for the illusion of product/market fit.
There are a whole slew of fantastic tips and observations here, but Brian's #1 reason for companies failing at growth is crucial. Not focusing on retention is like trying to put air in a balloon with a hole in it. Sure, you'll be able to add more air, but you're having to work exponentially harder to keep the balloon inflated.
The folks at Shopify will show you the three reasons referral marketing is so powerful, some examples of successful referral campaigns and provide you with seven steps to build a referral marketing engine.
What is an irresistible offer? An irresistible offer is one that your audience cannot help but respond to. It’s compelling, it’s powerful and it drives action. So, how do you craft an irresistible offer? The answer comes down to personalization.