As an entrepreneur, one of the biggest sources of stress you have with your startup is likely your competition. It’s easy to become really paranoid about each move they make, each feature they launch and each piece of content they’re publishing. Everything can feel like it’s aimed directly at burning your castle to the ground. So how do you deal with that? Or do you even deal with it at all?
No one uses our product → Ask customers what features are missing → Build the missing features → Repeat
It's a vicious cycle that usually has a bad ending.
It’s no longer enough to be great at developing products that your customers desperately want, and to know how to market, sell, and retain these customers using a repeatable and scalable machine. There is now a third skill you must master, and that is how to build a recruiting machine that can land the best talent in an incredibly tough competitive environment.
Buffer is a business tool with consumer-level numbers, and they have incredible reach. Their weekly Twitter chat has worked wonders for them.
A collection of articles that, once you've read them, will likely change how you run a remote team.
Intercom managed to pump out tons of landing pages that look nothing like the typical landing pages you see around the web. They're well designed, well thought out and, according to them, well converting.