The world of insurance is, seemingly, a black hole of conflicting information and sleazy salespeople who are trying to dupe you into buying something you don’t need. And between generating some good user traction, flushing out the revenue model, or closing the Series A round, insurance falls way down the list of important to-do’s. However, proper business insurance coverage can be critical to—and often a requirement for—a startup’s success.
Here’s a breakdown of the seven main types of business insurance startups need, when you need them, how much to get, how much it will cost you and how to get them.
"I’d say determination was the single most important quality in a startup founder. If the founders I spoke with were superhuman in any way, it was in their perseverance."
I totally agree with this. The founders I know who've had any measure of success are all some of the most perseverant people I've ever met. They've got more patience and willingness to stick it out through tough times than the average person, no doubt.
Three quick wins (and a bonus!) of how to get more engagement from the lifecycle emails you send to customers.
The product adoption cycle is one of the most essential things to understand when you seek to launch a product or service, or make any sort of cultural change. Different people sign up for new ideas at different rates.
The way technology is sold to businesses has changed fundamentally in the last decade and as a result so has the role of customer support/success teams in helping to close sales. While the self service model has revolutionised the software industry, it’s not without its challenges. It’s dangerous to assume everyone can work everything out for themselves, to assume they want to work it out for themselves, or even that they will be able to do it themselves.
Naming and branding a new project, business, or idea can be tricky. A good name is rarely obvious, and can take some work to find.