Three months ago, Baremetrics introduced a Free plan…and it nearly brought them to its knees. This article takes a look at what they did, how it affected their business and how it was ultimately a failure.
Thinking about how to scale your business too early is a distraction, but most wait too long (and in some cases too late). This is a great article about when to think about it and how to do it.
A really solid argument for why your entire team should be doing customer support, along with how to implement it.
Research shows that short subject lines get the highest performance. How short? Data suggests that under 15 characters maximizes your open rate while 28-39 characters maximizes your click rate.