News flash: psychics can't actually predict the future! Who knew?!?! But turns out there are ways to predict future user actions in your business, namely: churn. And who doesn't want to know how to predict churn?!?!
A great argument for why having an API for your product can be a solid growth channel.
You want your users to talk about the amazing thing they did (with your tool). Your product is part of a higher purpose. Don’t talk about your product, instead blog / tweet / evangelize the higher purpose. Make the user better. Teach. Give your users super-powers.
Meetings are expensive. Consider the opportunity cost of people being at a meeting - they could all be doing other important things. Treat other people’s calendars as a scarce resource and know that an empty calendar is an awesome place to be in because you are free to do your own work.
Building a winning sales deck is one thing. But what about the email templates needed to get prospects on the phone? What about the phone scripts for setting those sales presentation appointments? The best sales deck in the world isn’t super helpful sitting on a shelf, gathering dust because you aren’t setting appointments in which to use it!