We recently hired someone to head up Customer Support for Baremetrics. It took 3 months, 808 applications and 18 interviews before we found a solid fit. Who knew hiring for customer support would be so tedious?!?! I sure didn’t.
Let’s take a look at what I did to hire for this position: what worked, what didn’t work, where we found our guy, how much we spent in job postings, and a handful of other tips.
I've been spending a lot more time on our company culture. Not "forcing" it, but rather writing things down to better understand it and figure out where we can improve it. This article has some great ways to improve on things you may very well already be doing.
"Content marketing" is one of those buzzwords that I feel I have to qualify whenever I use it. "No, we don't do THAT type of content marketing." Gregory does a great job of listing out the mistakes that most people make that give "content marketing" a bad name.
It's easy to assume that just because major success stories happened a certain way that it's somehow "typical" for other success stories. The fact is, most successful entrepreneurs are not like Mark Zuckerberg or Bill Gates, and instead tend to be mid-career specialists with substantial industry experience.
A short list of questions you should ask yourself before starting a new marketing campaign. It's from Seth Godin, so it's obviously pure gold.
Steve from StatusPage covers some really practical tips for getting the most out of retargeting campaigns when you're just getting started. We've had pretty great results from retargeting ourselves.